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Feature: Uncapping the Ride - 1/12/03
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SpaceBass
The BADministrator


Joined: 20 Sep 2002
Posts: 2639
Location: pellucidar

 		 Feature: Uncapping the Ride - 1/12/03
http://www.unfiction.com/compendi/features/uncap.html
Quote:
BMW Endgame Gives Hope

Last year, BMW released a series of short films showcasing their cars. Each film starred Clive Owen as the "Driver" alongside many famous actors, and each was directed by such notables as Ang Lee, John Woo, Guy Ritchie, and John Frankenheimer. News eventually surfaced in a Macintosh rumors forum that the Apple site had a mysterious tiny :K: link which seemed to have something to do with those BMW films. Investigation of the subplot films that went along with each production revealed clues to a massive internet scavenger hunt set in the Driver's universe that spanned many sites, including the Apple and BMW Films sites, Starbucks, First Illinois Mortgage, and the Susstones' site.

Several thousand people took the bait and followed the trail, which ultimately led to the chance to register to win a brand new 2003 BMW Z4. Last night's event in Las Vegas, Nevada, was the culmination of their quest. Only 250 people completed the online portion and registered to win the car, and many of them travelled from all over North America to meet the man with the forks. Unfiction's Vegas Correspondent, Steve Peters, was there. more


PostPosted: Sun Jan 12, 2003 4:23 am
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Diandra
Unfettered


Joined: 26 Sep 2002
Posts: 390

 		Excellent!
Excellent article, Steve. Very entertaining and well-written. I'm forwarding it to my brother so he will know how it all turned out.

Your efforts are appreciated!

Dia
_________________
You can't solve vast puzzles with half-vast ideas!

PostPosted: Sun Jan 12, 2003 12:27 pm
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aliendial
Unfictologist


Joined: 28 Sep 2002
Posts: 3372
Location: Far Far Away. Nowhere Near You. Really.

 		Thanks, Steve! Still wondering if I should have been there . . .
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aliendial

PostPosted: Wed Jan 15, 2003 12:16 pm
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