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 Forum index » Archive » Archive: General » Old News & Rumors
Are You 23?
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StarBP
Guest


Are You 23?
Viral Marketing by Disney

http://www.disney.com/23

Disney started the "Are You 23" ad campaign a couple of weeks ago. The page only has a countdown. A check of the background for steganographic influence turned up negative.

PostPosted: Fri Jan 16, 2009 11:45 pm
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lergnag
Decorated


Joined: 28 Oct 2007
Posts: 227

Any inkling of what this could be for?

PostPosted: Fri Jan 16, 2009 11:54 pm
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Iscabibble
Boot

Joined: 02 Mar 2007
Posts: 66
Location: Halifax, Nova Scotia

Why yes, Disney. Yes I am. And how old might you be?

PostPosted: Sat Jan 17, 2009 12:55 am
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dharma22
Veteran


Joined: 09 Aug 2008
Posts: 103

The countdown stops at March 10. I'm putting in my email even though I'm 14.

I suppose it's something really big because it's not normal for Disney to start such a mysterious viral campaign.
Some say that it's for the release of 23 Blu Ray version of classic Disney films (I checked Google, and Pinocchio's getting release on that date on Blu Ray, but that was it.). I don't think Disney would make such a big deal about it, and if that's what they're meant to release, then
screw the heck out of them.

EDIT: I checked the Source.


Quote:
<html>
<head>
<title>Are you 23?</title>
<script></script>
<script>CreateInterface(); DetectFlash();</script>
<script></script>
<script>var today=new Date();</script>
<script></script>
<script>
function heliumResults(_results){
_results=eval(_results)
hide("inputbox","submit");
gid('teaser_text').src="images/teaser_success.gif";
}


PostPosted: Sat Jan 17, 2009 1:19 am
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ndemeter
Entrenched


Joined: 28 Jul 2004
Posts: 1037
Location: Sunny California!

dharma22 wrote:

gid('teaser_text').src="images/teaser_success.gif";
}


What about it? It's the "your email has been submitted" success graphic after you put in your email.
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PostPosted: Sat Jan 17, 2009 2:06 am
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dharma22
Veteran


Joined: 09 Aug 2008
Posts: 103

Oh, I thought it was something worth noticing.

PostPosted: Sat Jan 17, 2009 2:29 am
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth

Well... *this* was worth a shot... Laughing
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PostPosted: Sat Jan 17, 2009 3:10 am
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ndemeter
Entrenched


Joined: 28 Jul 2004
Posts: 1037
Location: Sunny California!

Nighthawk wrote:
Well... *this* was worth a shot... Laughing


LOL! Indeed. Looks like the flash will be updated close to launch date.
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PostPosted: Sat Jan 17, 2009 5:04 am
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dharma22
Veteran


Joined: 09 Aug 2008
Posts: 103

I COULD contact Disney site managers for the mistake, but too bad, they don't have a "Contact Us" link.

Suckers

PostPosted: Sat Jan 17, 2009 8:59 am
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notgordian
Unfictologist


Joined: 23 Nov 2006
Posts: 1383
Location: Philly

Unless I'm missing something, it's not really a mistake since no information was revealed when the countdown reached zero (as previously mentioned, that'll probably be uploaded later)

Definitely a good try, though.

PostPosted: Sat Jan 17, 2009 11:13 am
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kosmopol
I Never Tire of My Own Voice


Joined: 27 Aug 2007
Posts: 3151

Nighthawk wrote:
Well... *this* was worth a shot... Laughing


LOL
If they don't fox it, it will be a huge reson for main diappointment Smile

On the other hand I suppose, they know such tricks, so they will update the actual link shortly before March 10.
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PostPosted: Sat Jan 17, 2009 12:47 pm
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KLind
Entrenched


Joined: 22 Apr 2007
Posts: 926
Location: Columbus, Ohio



Found this through Google. Guess it's from Walt Disney studios in California

PostPosted: Sat Jan 17, 2009 1:35 pm
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Agent Lex
Entrenched


Joined: 11 May 2006
Posts: 1188
Location: No longer London, still in England

This is also being discussed here (the image of that poster is there, too).

Nobody there has any idea either, though the 23 blu-ray release theory has been said, too.

PostPosted: Sat Jan 17, 2009 2:39 pm
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth

I like this theory...

Quote:
This concept was created because the Company has gotten a LOT of flack saying they only cater to the casual tourist and not to the true Disney fans. It came to a head last year when Iger was berated by a Disney fan who said the Company did not care about them. In the past, all Disney "fan clubs" were run externally. In this case, there is a Company-wide initiative with the D-23 event, as its called. It will be a major push and their hope is to really form a relationship with the true Disney fans.

Essentially people will pay about $100 a year to receive some very cool, exclusive merchandise, CDs, DVDs, etc. They will also be invited to a yearly or bi-yearly (to be determined at the moment) event in Anaheim or Orlando (the first event is scheduled to be in Anaheim). Each Company department will be presenting something unique that Disney fans would appreciate (behind-the-scenes looks at theme park technology, a pre-release screening of a new movie, etc). This convention is expected to be huge, with Disney sparing no expense.

They will be announcing this new program in March.

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PostPosted: Sat Jan 17, 2009 3:32 pm
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Agent Lex
Entrenched


Joined: 11 May 2006
Posts: 1188
Location: No longer London, still in England

Club 23: ten less than Club 33!

PostPosted: Sat Jan 17, 2009 4:29 pm
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