It would be pretty subversive if it were just for gum, though. There's no overt, in your face images of anyone chewing gum; no connection to product except providing exclusive codes on the packs of gum. Maybe its an advertising experiment in which they get to measure interaction with both the ARG and perceive the impact on buying patterns - did sales change when the codes were "discovered", is purchase related to time spent "playing"?
Mmm, to be fair, a lot of ARGs don't have incredibly overt references to the main franchise's "mythology," though. For example, ilovebees and the Portal 2 ARG both had some dispute to what they were actually for for a while.
Also, 42e knows their player base. If they had a blatant "CHEW YOUR
OVALTINE
5 GUM," no one would play because that would be obnoxious. d:
Posted: Wed Jul 27, 2011 7:43 pm
danger nurse
It would be pretty subversive if it were just for gum, though. There's no overt, in your face images of anyone chewing gum; no connection to product except providing exclusive codes on the packs of gum. Maybe its an advertising experiment in which they get to measure interaction with both the ARG and perceive the impact on buying patterns - did sales change when the codes were "discovered", is purchase related to time spent "playing"?
Posted: Wed Jul 27, 2011 6:26 pm
Dottoe
I don't think I'd mind if it was only 5. They're known for having weird, over the top commercials. I hope to see more of them in this, like all those years they were really connected to this underground facility where researchers were trying to preserve or enhance human perception. And the fruity React is my favorite gum.
Posted: Wed Jul 27, 2011 10:59 am
UCFmopar
Dottoe wrote:
Spoilsport contained inside the red:
Spoiler (Rollover to View):
Is there still any question this is for 5? I know I've mentioned that OOG, the Coachella facility is identical to Facility 1, except for the number (and content) of doors. The 5 logo is even behind the spinning rings, and their commercial is not only in a log, but it's also the sound room for music bounce.
Everyone has come to the conclusion that this is connected to 5gum. That's no secret, and if it was a "secret" they really blew their cover when they put the codes inside packs of 5gum. The question that everyone has is whether it's ONLY to promote 5gum or if 5gum is the cover for something to be revealed in the future. I think I speak for everyone when I say I hope it's for something else...
Posted: Wed Jul 27, 2011 10:11 am
Dottoe
Spoilsport contained inside the red:
Spoiler (Rollover to View):
Is there still any question this is for 5? I know I've mentioned that OOG, the Coachella facility is identical to Facility 1, except for the number (and content) of doors. The 5 logo is even behind the spinning rings, and their commercial is not only in a log, but it's also the sound room for music bounce.
Posted: Wed Jul 27, 2011 3:43 am
Aesculapius
Re: New videos posted on MissionIcefly's Youtube channel
GuestUser17 wrote:
http://www.youtube.com/missionicefly#p/u
A couple teaser summaries of the ARG so far.
Halo Fanboys got a point. Music is very similar. Listen to it about 3 minutes in.
Posted: Wed Jul 27, 2011 12:22 am
@rixxdominator
---what do i do with all this gum?
CHEW IT EVEN IN YOUR SLEEP
FossilizedSauce wrote:
I'm excited to see what more will happen. If they plan on something like a new facility every week, we have a lot of content to keep us satisfied.
I wonder how long / far they plan on taking this thing. I just got all the constellation keys, and so the big question for me is, "What the hell do I do with all of this gum?"
Posted: Tue Jul 26, 2011 7:32 pm
vukcevich23
Re: New videos posted on MissionIcefly's Youtube channel
GuestUser17 wrote:
http://www.youtube.com/missionicefly#p/u
A couple teaser summaries of the ARG so far.
Nice. Want more though!
Posted: Tue Jul 26, 2011 4:11 pm
GuestUser17
New videos posted on MissionIcefly's Youtube channel
so i was thinking of the page 4 and how some of them were blacked out and i thought maybe the constellation matched up or something so i went to draw it from a top view...now at first glace it seems to be a 8 by 9 rectangle...but that is the problem....if you count the front row the top shows there are only 8 across but if you look at the bottom of the front row there are 9 cubes....the first 12 seems to be squished in there....prolly nothing but just in case
(lady's bf)
Posted: Tue Jul 26, 2011 8:37 am
LadyNecra
new achievement
i looked but couldn't find it so here it is, there is a new achievements "Access Granted" (collected five testing facility keys)
Posted: Tue Jul 26, 2011 7:25 am
SolarMarr
LadyNecra wrote:
i running out of stuff to even try but one thing that i saw was that our gyro thing has the 5 behind it and we have to get them all to spin, while on the 5 gum sight we are trying to make them stop...also if you tab through the 5 gum page it shows you what you can click on however the tab goes to the "are you ready" in the middle but you can't click on it....also this is getting sort of lame.....it's becoming a wait for the timer...get a bunch of random crap the means nothing...wait for another timer....get a bunch more random crap...wait for facility to open...get even more random crap....and now we are waiting for facility 2....and let me guess more random crap to keep us looking for stuff that isn't there while we wait for facility 3....
EDIT: not lady necra...her bf....still to lazy to make my own profile
You must be new to ARGs- the waiting game is a hallmark for all but those that burn out fast. XD
Posted: Sun Jul 24, 2011 3:56 pm
Gimme20dollaz
Well, I solved every puzzle (yes, even the Uber-tough Music Bounce ripoff) except for the constellation puzzle (which I'd be glad if someone could PM me a code so I don't miss out on the fun), and...now what? There's the sensory pathway locked door, and then there's another door that's locked, which I think has to do with the Constellation puzzle.
Posted: Sun Jul 24, 2011 3:04 pm
LadyNecra
i running out of stuff to even try but one thing that i saw was that our gyro thing has the 5 behind it and we have to get them all to spin, while on the 5 gum sight we are trying to make them stop...also if you tab through the 5 gum page it shows you what you can click on however the tab goes to the "are you ready" in the middle but you can't click on it....also this is getting sort of lame.....it's becoming a wait for the timer...get a bunch of random crap the means nothing...wait for another timer....get a bunch more random crap...wait for facility to open...get even more random crap....and now we are waiting for facility 2....and let me guess more random crap to keep us looking for stuff that isn't there while we wait for facility 3....
EDIT: not lady necra...her bf....still to lazy to make my own profile
Posted: Sun Jul 24, 2011 2:11 pm
Ir0ns
The locked door (down corridor A1) in the facility now states 'Sensory Pathway Currently Locked' which is a change from the 'aquiring sensory data' message.
