[krystyn]

Ba-BAM!

http://www.rd.com/your-america-inspiring-people-and-stories/25-ideas-inventions-and-gadgets-that-will-improve-your-life-/article177213-8.html

[thebruce]

Hmm, well maybe they haven't updated to April yet. I managed to get to this page via the "More / In the magazine" link in the footer of readersdigest.com...

Maybe it'll show up when they finally get to April?

[rose]

Jane mcG

[forgo7]

Wow, no one's seen anything in 3 months?

EA Games are really jumping on the bandwagon: http://kotaku.com/5409583/yes-mass-we-pray-was-more-dantes-inferno-schtick

If you haven't seen the trailer for Mass: We Pray yet you really should

[Lore]

Viral marketing - Toyota, ur doin' it wrong.

[notgordian]

iPhone Boosts Alternate Reality Gaming

I wish the article talked more about the upcoming panel in Edinburgh with Dan Hon, Alex Fleetwood, David Varela, and Yomi Ayeni. Still, seems a decent enough write-up.

[Will 2.0]

Re: Trolls

[Tresbien]

Trolls

[Rekidk]

It's just two paragraphs, but it's TIME Magazine! You don't get much more mainstream than that.

http://www.time.com/time/magazine/article/0,9171,1686815,00.html?iid=chix-sphere

About two-thirds of the way down, you'll see 'Movie Ads Go 2.0.' Check out 'Monster Marketing' for 1-18 and 'Smirk's Up' for Dark Knight.

Although they don't mention ARGs specifically, they present the campaigns in a pretty positive light. And it's TIME Magazine!

(Pg. 109, December 3, 2007 issue in the print edition.)

Edit: Whoops! Just found this buried in one of the Dark Knight threads. Sorry for double-posting the info.

[xnbomb]

This was already posted by thebruce in the Year Zero sub-forum, but it should be of general interest to people who want to read about ARGs:

Secret Web Sites, Coded Messages: The New World of Immersive Games

[catherwood-offline]

faeryqueen21 wrote:

Short article for game developers on how to attract women to games. They use ARGs as a good example:

Byline says "By Andrea Phillips / November 29, 2005" and i was sure I had seen it posted here before. Yep, by jamesi
http://forums.unfiction.com/forums/viewtopic.php?t=13423
(i did a search for "female gamers" and sorted to find posts from 2005)

[faeryqueen21]

Short article for game developers on how to attract women to games. They use ARGs as a good example:

http://www.gamasutra.com/features/20051129/phillips_01.shtml

[Ruuku]

[quote="celina63"]

catherwood wrote:

Quote: You can't run to Google to fact-check everything all the time. Google, schmoogle... I run to SNOPES for all my TRUTH NEEDS.

</threadjack>

[celina63]

[quote="catherwood"]

Quote:

You can't run to Google to fact-check everything all the time.

Google, schmoogle... I run to SNOPES for all my TRUTH NEEDS.



</threadjack>

[catherwood]

Quote:

Rote memorization seems archaic when every fact is accessible through a Google search. As Salen wrote in the school's proposal, "The meaning of 'knowing' today has shifted from being able to remember and repeat information to being able to find and use it."

I could rebut that, in a new meta thread so as not to thread-jack this one. But I think we need both. Memorize basic math, in case you don't have a calculator handy. Memorize facts and dates to the extent of "cultural literacy", so you can have a working knowledge of what is truth and what is bull-crappy. You can't run to Google to fact-check everything all the time.