The Cloudmakers group was formed to solve the mystery surrounding the death of fictional character Evan Chan, which eventually turned out to be a game called "The Beast" by it's creators, and designed to promote the upcoming Steven Spielberg movie, A.I. The Cloudmakers group was formed on the Yahoo! Groups service on April 11, 2001.
On April 12, 2001, an individual appeared in the IRC chat room used by some of the Cloudmakers for real-time interaction. Known as "celia," this individual was first believed to be in-game due her strange conversational style and constant quoting from works and along themes that were also utilized within The Beast. more