There's a double-page feature on ARGs, focusing on Secret Life in today's Metro newspaper - including shout-outs to unfiction, argn.com, etc.
Not so very secret now...
http://www.metro.co.uk/tech/822610-play-lewis-hamilton-the-alternate-reality-game
or flick to pp. 16-17 here:
http://e-edition.metro.co.uk/2010/04/21/
There's even a summary of the piece on the front page.
[EDIT] Split off from the Secret Lewis thread and moved to Press -Gisk

Posted: Wed Apr 21, 2010 5:22 am